Case Studies
I have worked on hundreds of projects since I joined the creative industry. I can say for sure that no two projects have been the same.
This page contains selected projects I’ve worked on with well known brands.If you want to know more about my work, or want to collaborate with me on a project then please get in touch.
National Geographic
Retail Vision
Team: Rosie Lee Creative
Disney wanted help developing a retail vision for National Geographic. With over 100 years of history, deeply authentic content and a sprawling range of properties, this new challenge was very exciting. We sought to fuse meaningful retail ideas with National Geographic’s rich content and social purpose to create a retail vision that celebrates everything they stand for.
Saucony Global
Brand Strategy
Team: Rosie Lee Creative
In the summer of 2023, Rosie Lee had an ongoing partnership with Saucony, working on their visual identity to bring an authentic reflection of the brand and its roots to life. By looking at their Personality, Tone of Voice, Brand architecture, the Typography and Colours used, we were able to breathe new life into the brand and provide Saucony a greater range of visual expression.
Google
Product Launch
Team: AgainstTime
In 2022, Against Time were retained by Google to support their retail design function on various design briefs and product launches. One of the most memorable projects was working on strategy, creative and copy for launching the Pixel 7 (and related collection) in their Chelsea Market and Williamsburg stores.
Itsu
Digital Transformation
Team: Rosie Lee Digital
Rosie Lee Digital was invited to support ITSU in their Post-COVID digital transformation, consolidating their various digital touchpoints into a unified, connected customer journey that stayed true to ITSU’s ‘Eat Beautiful’ spirit. I worked with a team to develop strategy, UX and UI for all digital customer touchpoints.
Nike China
Brand Experience
Team: Rosie Lee Creative
Rosie Lee Creative was commissioned by Nike to launch Air Max Day in Shanghai. The Nike AMD Pop-up space was created as a fully immersive Air Max experience at Design Shanghai. I travelled to Shanghai to immerse into the brand, retail landscape and customers. Following the immersion, I led project strategy, client relations and on-site production.
StockX
Data Visualisation
Team: Rosie Lee Digital
Rosie Lee Digital was challenged to bring the story of StockX to life for the Sneakers Unboxed event at London’s Design Museum. We developed a series of web-based animated data visualisations to tell the story of the growth of the reseller market. We developed an updatable solution to allow for ongoing storytelling wherever the future takes them.
Nike China
Phygital Experience
Team: Rosie Lee Digital
To celebrate the start of Rio 2016, Rosie Lee were asked to develop a digitally-focused consumer experience that captured the spirit of the event. Rosie Lee’s digital team worked alongside Bath-based web agency Mud to produce a bespoke app and data visualisation API that aggregated and presented personalised athlete-level fitness tests via WeChat.
Implus
Brand Strategy
Team: Rosie Lee Creative x Against Time
When Implus approached Rosie Lee for a brand identity refresh, I developed the brand strategy ahead of the visual identity work. We leaned into human connection with the people they help through sport, work and other environments. The resulting visual identity was bold, bright and has lots of graphic devices that allows for interaction with their brands and people.